Kijiji begins Love It or List It promotion
Classified advertising website Kijiji Canada has begun a sponsorship and content integration promotion with the new season of W Network television series Love It or List It. Four episodes of the home renovation show will feature Kijiji as a source of renovation and decoration materials. The sponsorship will encompass all 13 episodes of the season, including segments during commercial breaks that will direct viewers to items on the website with the tagline, "Find It On Kijiji." The national campaign is aimed primarily at women between the ages of 25 and 54.
"With Kijiji being Canada's number one classifieds site, we wanted to showcase the expansive inventory of quality home and decor items available on our site through a seamless, creative integration with one of the country's most popular lifestyle programs," said Marc-André Hade, marketing communications strategist at Kijiji. "This is our second year partnering with Love It or List It, and we're really excited to continue showing Canadians just how easy it is for them to find great home items in their own community through Kijiji."
W Network developed the sponsorship agreement in association with Denneboom of Toronto. W Network is owned by Corus Entertainment.