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Natrel begins lactose-free campaign
Dairy company Natrel has begun a new marketing campaign promoting its line of lactose-free products. Developed by Lg2 of Montreal, the campaign includes print ads, web banners and videos in English and French. The creative depicts a taste test in which participants are unable to determine which of two glasses of milk is lactose-free. In addition, visitors to the Natrel.ca website can receive a coupon for a discount on the products by taking an online quiz. The online component was developed by CloudRaker. The campaign will run until Oct. 31.