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Loblaw brings loyalty program to No Frills

Loblaw Companies has expand its PC Plus loyalty program to include its No Frills chain of grocery stores in western Canada. The digital program offers participants weekly personalized discounts on food products based on what they have purchased in the past. Consumers can make use of the program with a card or a mobile application for Android, Apple or BlackBerry devices. President's Choice Financial customers can also access the program through their credit or debit cards.

"More than six million Canadians are already engaging with the PC Plus program, but bringing the program to a discount store like No Frills is special," said Uwe Stueckmann, senior vice-president of marketing at Loblaw. "This rewards program is custom made for customers who want value on the items they already buy. Personalization is the unique driver of the PC Plus program."

The PC Plus program also encompasses the Loblaws, Real Canadian Superstore, Extra Foods and Your Independent Grocer chains.

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