Canada Post launches Snap Admail
Canada Post has introduced a new online service called Snap Admail, aimed primarily at small businesses seeking to conduct direct marketing campaigns. The service, located at <http://www.canadapost.ca/snapadmail>, allows users to create a direct mail piece, choose a target audience, and then send the piece for printing and delivery. Users can select from existing brochure, postcard or flyer designs, or upload their own.
"By providing an easy online marketing tool, we can help small businesses that may not have the time or resources to plan their next campaign," said Bill Gunton, vice-president of marketing and commercial products at Canada Post.
Snap Admail is being operated in association with Virginia-based marketing agency Taradel.