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Tim Hortons begins recruitment marketing campaign
Donut chain Tim Hortons has begun a marketing campaign intended to attract new employees. The national campaign consists of in-restaurant, digital and print advertising, as well as regional activities such as participation in job fairs and restaurant hiring events. The initiative also includes social media activities and a website at <http://www.workattims.com>. The company plans to hire approximately 5,000 new employees nationally.
The campaign began yesterday with a promotion in Calgary, where the company re-fitted a residential house into an installations called "The Tims Next Door." Through the morning, the locations served coffee to residents of the neighbourhood.
"At Tim Hortons, the success of our business relies heavily on our front-line team members, whose energy and dedication serve as the foundation for the exceptional service our guests have come to expect from our restaurants," said Steve Wuthmann, executive vice-president of human resources at Tim Hortons. "Our restaurant owners are always looking to offer talented, reliable individuals fulfilling employment opportunities that allow them to feel challenged, satisfied and valued in their roles."