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Egg Farmers of Canada begins blog promotion
Ottawa-based Egg Farmers of Canada has begun an online promotional campaign that it describes as a "blogger ambassador program." The organization has formed agreements with three Canadian bloggers who will write about eggs and egg recipes on their sites. The participants are lifestyle blogger Tammi Roy, who operates My Organized Chaos, Cheryl Kirkness, who operates parenting blog Moms & Munchkins, and Tara Noland, who operates food blog Noshing with the Nolands.
"We are excited to work with these ambassadors, who each have a unique voice, to explore new ways of using eggs and share the benefits of this high-quality protein," said Christine Anawati, senior communications officer at Egg Farmers of Canada. "More Canadians are turning to online resources for information and ideas. From recipes to cooking tips to information about how eggs are produced to tips for staying active, Egg Farmers of Canada's ambassadors bring a wealth of knowledge and will help us reach new and enthusiastic readers."