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Ontario Nurses' Association conducts care coordinator campaign

The Ontario Nurses' Association has begun a radio campaign in that province intended to raise awareness of the value of registered nurses and related health professionals working as Community Care Access Centre care coordinators. The creative seeks to inform listeners about what care coordinators do for their patients. The campaign consists of two executions. The first describes a family with a child with a chronic illness who needs care at home. The second features an elderly woman who has a care coordinator arrange home physiotherapy following a hip surgery.

"Care coordinators are on our side," said association president Linda Haslam-Stroud. "In today's complicated health care system, with more services being moved from our hospitals and patients being discharged quicker, we want people to be aware of the valuable skills and knowledge of care coordinators. These dedicated registered nurses and allied health professionals are there to assess their patients, develop personal care plans and arrange for vital health services for those who need them."

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