Canada Blooms hires Media Dimensions
Toronto-based garden show Canada Blooms has retained Media Dimensions of Toronto as its media agency of record. The assignment includes media and target research, strategy and execution. The agency is currently working on initiative for the 2015 edition of the show, which will take place from March 13 to 22.
"We're focused on leveraging [Canada Blooms'] previous activity and experiences, bringing in new insights and perspectives, and ultimately growing attendance," said Eric Orticello, vice-president of Media Dimensions.