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Air France conducts ballet promotion in Montreal

Air France-KLM has begun a promotion in collaboration with Les Grands Ballets Canadiens de Montréal. The promotion supports Air France's flights to various European cities, as well as the ballet's production of Paquita by the Paris Opera Ballet. The initiative, developed by Bleublancrouge, consists of an installation at the Georges-Émile-Lapalme Cultural Centre in Montreal. The installation incorporates projected airplane windows, accompanied by one physical replica of a plane window that can be opened by visitors to the venue. Doing so reveals images of a dancing ballerina along with views of various cities to which the airline flies, including Paris, Saint Petersburg, Barcelona and Montreal. The promotion also includes a contest element, the winner of which will receive a trip for two to Paris to attend the Paris Opera Ballet. The promotion will run until Oct. 19.

"We wanted to draw attention to Air France's significant commitment to bringing Paquita to Montreal," said Jonathan Rouxel, creative director at Bleublancrouge. "To do this, we're inviting Montrealers to come enjoy a colourful experience at Place des Arts that will transport them throughout Europe and the Americas."

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