Gaiam hires Strut Entertainment
Fitness accessory company Gaiam, based in Brampton, ON, has retained Strut Entertainment of Toronto as its Canadian public relations agency of record. The assignment includes media relations and public relations for the company's products and DVDs in the categories of fitness, health, wellness and entertainment.
"Gaiam is one of the most trusted brands in the world and we are thrilled to be working their incredible range of yoga and wellness products in Canada," said Samantha Pickard, president of Strut Entertainment. "They are the perfect addition to our current roster of clients and we look forward to creating interesting influencer programs and engaging the media with the brand."