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Adlib Group becomes Tag Franchise

The Adlib Group of Toronto has rebranded itself as Tag Franchise. The new name is intended to more clearly align the agency with Tag Idea Revolution, the Toronto-based agency that acquired Adlib in 2012. The new brand also includes a new logo and corporate colour scheme, as well as a website at <http://www.tagfranchise.ca>. The firm will retain its tagline, "Elevate." The Adlib Group specializes in marketing activities for franchise-based clients. Its clients include Mary Brown's Famous Chicken, Mr. Sub, Extreme Pita, Druxy's, Just Falafal and the Skilled Trade College of Canada.

"We have really flourished over the past few years carving out a niche for ourselves in the franchise marketing industry," said agency president Patti Laine. "With the integration of Tag's expertise an arms length away, we are seeing the types of campaigns we produce grow and evolve. It is the right time to make a change to reflect the agency that we truly are today. Wholly integrated. Franchise focused."

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