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ZTE Canada signs endorsement deal with Joffrey Lupul
Toronto-based mobile device company ZTE Canada has signed an endorsement agreement with Toronto Maple Leafs hockey player Joffrey Lupul. For the next two years, Lupul will participate in promotional activities for the brand and its line of smartphones, including social media activities, contests, personal appearances and other marketing programs.
"As someone who demands high performance and with a discerning eye for style, Joffrey Lupul is the perfect partner for ZTE," said Denson Xu, CEO of ZTE Canada. "We are looking to grow our brand in Canada and Joffrey will certainly help make that happen."