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Lycee Francais de Toronto begins rebranding campaign

The Lycée Français de Toronto has begun a rebranding campaign promoting Paris-based school's Toronto location. Developed by Trancend3 of Toronto, the new branding is intended to convey the French roots of the school, as well as its commitment to Canadian educational values, according to the agency. The branding includes a new visual identity, logo and signage. The new brand is being introduced with an advertising campaign consisting of print ads, brochures and a series of video testimonials from the parents of students.

"It is the only French school in Toronto that's distinctively French whilst proudly Canadian," said Boualem Maizia, headmaster of the Lycée Français de Toronto. "Such a unique school needed a unique agency partner and we found that with Transcend3. Their bilingual tri-cultural background was a crucial component in crafting a great campaign for us as it is a perfect fit with our mandate."

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