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Shaw secures naming rights to Ottawa Convention Centre
Shaw Communications has signed a 10-year agreement for the naming rights to the Ottawa Convention Centre. The venue will now be known as the Shaw Centre. Shaw branding will be visible on the venue's interior and exterior signage and on all of its communications. As part of the agreement, Shaw will use the venue to promote its various media brands and products. The company will also provide wireless Internet service to the building. The Shaw Centre will continue to use the tagline, "Canada's Meeting Place." The agreement was negotiated by Wakeham & Associates Marketing of Toronto.
"We are eager to showcase the Shaw brand to hundreds of thousands of local, national and international visitors that come to the Shaw Centre every year," said Brad Shaw, CEO of Shaw Communications. "The Shaw Centre reflects our commitment to strengthening our presence with our customers, communities, regulatory and government stakeholders in the nation's capital."