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Astral installs digital transit shelters in Toronto
Astral Out-of-Home has begun installing a new inventory of transit shelters in Toronto. According to the company, 40 faces will be installed an operational by December. Designed by Kramer Design Associates, the shelters incorporate 84-inch LCD screens capable of displaying 4K video. Astral maintains that this will be the first digital network in Canada to offer a 4K display option. Additional shelters will be installed through 2015.
"Astral Out-of-Home is committed to regularly offering the advertising community new opportunities to reach consumers," said Jordana Fatsis, vice-president of sales at Astral Out-of-Home. "We are doing just that by adding these digital faces in the transit shelters of Canada's largest market."
Astral Out-of-Home, a division of Bell Media, holds the exclusive contract from the City of Toronto to provide its street furniture, including shelters, trash bins, newspaper boxes, information columns, bicycle racks, public washrooms and benches.