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Mr. Sub hires Tag Franchise

Sandwich chain Mr. Sub has retained Tag Franchise of Toronto to undertake a rebranding initiative in 2015. The agency won the account in a competitive review involving an unknown number of contenders. The assignment consists of the development of a new look and feel for the brand.

"Tag's approach to franchise marketing is a perfect fit for the Mr. Sub brand," said Nicole Johnston, director of marketing for the company. "Their elevation platform and unified approach was exactly what we were looking for as we embark on a re-launch of the look and feel of Mr. Sub in 2015."

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