Subway, CHL resume Training Day promotion
Sandwich chain Subway Canada has begun a contest promotion in association with the Canadian Hockey League. Called "Subway Training Day," the contest is intended to give amateur hockey players the experience of training with a CHL team. Three winning teams, one from each region of the league, will receive on-ice instruction with CHL players and coaching staff, as well as Subway merchandise and food items. Teams can enter online at <http://www.subway.com> by describing how they incorporate Subway restaurants into their training programs.
The contest is being executed by Veritas Communications of Toronto. It will be supported in-restaurant and through the league, as well as with digital materials and social media activities. It will run until Nov. 30. Subway is the official training restaurant sponsor of the league. This is the second year the two organizations have conducted this promotion.
"At Subway Restaurants we are always looking to support local athletes and help Canadians choose healthy active lifestyles," said Kathleen Bell, director of national marketing at Subway Canada. "As the official training testaurant of the CHL, we see this as the perfect opportunity to work with our CHL partners to continue to reward hardworking local hockey teams with a unique training experience."