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Globe and Mail expands native advertising program
The Globe and Mail is expanding its native advertising program following a pilot program with MEC Canada. The program will now be available to advertisers in several sections of the desktop and mobile versions of the Globeandmail.com website. The native advertisements resemble specially-marked editorial content.
"The positive reaction to our pilot project demonstrates the unique opportunity for brands to connect with consumers on The Globe and Mail platform in a new way," said Andrew Saunders, chief revenue officer at The Globe. "Our audience seeks a wide variety of content from The Globe many times throughout the day across many platforms, and this pilot confirms that there is also an appetite for high quality information from brands. At the heart of Globe Native is quality content that people want to read and share. By placing high-quality branded content alongside The Globe's award-winning editorial content, a powerful context is created that resonates with consumers."