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Montreal radio station rebrands

Montreal radio station 94.7 Hits FM has introduced a new programming format and accompanying branding. The station has shifted its programming from rap to a mix of hip hop, dance and pop music. According to the station, the intent is to be more inviting to parents and children, while retaining its primary audience of 18- to 35-year-olds. The station has adopted the tagline, "Montreal's Hottest Music."

"We are no longer a small local station," said Tina Paylan, marketing director at 94.7 Hits FM. "We now have a strong international presence, which is a unique position to be in. Despite having started out as a small station with limited resources, we managed to have a considerable impact on Montreal listeners from day one. This new on air sound marks the first of many phases of development we are undergoing in order to adapt to our growing audience and continue to differentiate ourselves in an evolving market like Montreal."

94.7 Hits FM is owned by Martz Communications Group. Montreal sales are managed by Radio Marketing Solutions.

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