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Plan Canada begins fall campaign
Charitable organization Plan Canada has begun a fall advertising campaign intended to raise awareness of the cycle of poverty in developing countries. Developed by One Advertising of Toronto, the campaign depicts scenes from the lives of a children in television, out-of-home and digital advertising.
"When you support Plan Canada, it creates a ripple effect of change that starts with one child and ultimately impacts entire communities," said Karen Howe, creative director at One Advertising. "The campaign shows how access to the basics like clean water, education and medical care make a fundamental difference."