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Campbell conducts Movember contest promotion

Soup company Campbell Canada has begun a contest promotion for its Chunky Pub Inspired Soup product line tied to its sponsorship of Movember Canada. The online contest, called "Build a Flavour," invites consumers to submit new soup recipes at <> by selecting from various ingredients and choosing a name. For each entry, the company will donate one dollar to the Movember fundraising effort. The submitter of the winning entry will receive $5,000.

The contest will run until Nov. 30. It is being supported with a 30-second TV spot developed by BBDO, digital creative from Real Interactive and in-store materials from 6 Degrees, as well as public relations and social media activities from Com.motion.

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