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Petcurean Pet Nutrition breaks new campaign

Petcurean Pet Nutrition of Chilliwack, BC, has begun a new campaign for its Go and Now Fresh brands of dog and cat food. The campaign, called "Nourish for Life," was developed by Subplot Design of Vancouver. The creative depicts children and pets engaged in various everyday activities, along with the tagline, "Nourishing the ones we love, for life." The initiative includes print advertising, online media and social media activities, as well as events, in-store materials and a sampling program. The digital elements of the campaign are being managed by 6S Marketing. Public relations are being conducted by Harbinger Communications. The campaign will run through the summer of 2015.

"It struck us that people's bond with their pets has a distinct similarity to their bond with their own family members and children," says Roy White, creative director of Subplot. "So it made sense to celebrate this extended family bond throughout the campaign and demonstrate this by expressing a variety of shared, intimate moments and interactions."

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