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High Road Communications rebrands, expands

Toronto-based public relations agency High Road Communications has rebranded itself as High Road and opened a new office in New York. The rebranding also includes a new website and a new word mark, along with the tagline, "We Make It Personal." According to the agency, the changes are intended to reflect a new direction for the firm.

"We are firm in our belief that we provide better client service, come up with more creative campaigns, create better media and influencer relationships and have a stronger internal culture if we make everything we do personal," said agency president Sarah Spence.

The New York location will be used to service the agency's US-based accounts. It will be headed by general manager Sean Stevenson, who was previously senior vice-president of Edelman and co-founder of Zero to Sixty.

High Road also has offices in Montreal, Ottawa, Vancouver and Los Angeles. Its clients include Spotify, Stolichnaya Vodka, Palm Bay, Mike's Hard Lemonade, Okanagan Premium Cider, Rockstar+Vodka, EMC, Huawei Device USA, Ludia, BayBridge. American Express Canada, Canada Goose, Boston Pizza, Universal Studios Home Entertainment, La Roche-Posay, Bauer, Disney Interactive and The Weather Network, among others. High Road is a subsidiary of FleishmanHillard.

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