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ICA begins FFWD campaign

The Toronto-based Institute of Communication Agencies has begun a marketing campaign in support of its upcoming 2015 FFWD: Advertising and Marketing Week event. The campaign was developed by Publicis Canada and consists of digital, mobile and print advertising, as well as posters and direct mail. The creative makes use of the theme of "radical change" and features quotations about change from well-known thinkers such as Benjamin Franklin, Dwight D. Eisenhower and Oscar Wilde.

"Both agency and client are in a state of radical change and finding time in the day to foster curiosity has never been harder," said Tim Kavander creative director at Publicis. "FFWD is now more important than ever."

FFWD 2015 will take place in Toronto in January.

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