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Infiniti begins Inspired Drive promotion

Automaker Infiniti Canada has begun a promotion in the Greater Toronto Area called "The Inspired Drive." During the five-day promotion, participating Toronto Infiniti dealers will send a driver to pick up a potential customer in an Infiniti vehicle, accompany them on a 30-minute test drive, then return them to their starting point. Consumers can register online at <http://www.theinspireddrive.com>. The initiative is limited to 250 participants. Consumers can select a date, time and pick-up location, as well as choose between an Infiniti Q50 sedan or QX60 sport utility vehicle. Participants will also receive a gift box and a card redeemable for a $1,000 discount on the purchase of a new vehicle.

"At Infiniti, we have meticulous focus on making the purchase experience one of luxury, low stress with a high level of personalization," said Wendy Durward, director of marketing and transformation at Infiniti Canada. "One example of this personalization and seamless luxury is our unique Inspired Test Drive, where we have professionally trained drivers, not sales people, pick you up and drop you off in a warm beautiful new Infiniti this week."

The campaign was developed by Spoke of Toronto, with media work handled by OMD. It is being supported with a digital media campaign, aimed primarily at consumers who have not previously expressed interest in the brand.

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