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Lowe's debuts home improvement simulator

Home improvement retailer Lowe's Canada has introduced an augmented reality service called "Lowe's Holoroom" at two of its locations in the Greater Toronto Area. The company describes the service as a home improvement simulator, intended to allow consumers to preview various combinations of paint colours, wall materials, floor tiles and various additional Lowe's products in a three-dimensional simulation of a room displayed on a tablet computer. Consumers will also receive a printout of the 3D model. The model can also be shared with others via a mobile application that will be released early next year.

"We are very excited to introduce this groundbreaking technology to the Canadian market first," said Sylvain Prud'homme, president of Lowe's Canada. "The Holoroom inspires customers to explore, create and experience a home project before they ever begin, which in turn builds confidence in their decisions to initiate work."

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