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Shomi conducts Twitter campaign

Subscription video service Shomi has begun a social media promotion as part of its launch campaign. The campaign, conducted via Twitter, makes use of an online quiz intended to help consumers decide what to watch based on how they are feeling. The aim of the initiative is to increase brand awarenes and attract visitors to the service's website at <http://www.shomi.com>. According to the companies, Shomi is the first brand in Canada to use this form of Twitter marketing. The quiz will be supported with paid Twitter messages and a promotional hashtag.

"Working with Twitter during our launch has not only enabled us to be innovators in this space in Canada, but the quiz card also aligns perfectly with the Shomi brand," said Rita Ferrari, director of brand and product marketing at Shomi. "We're all about making the search for something good to watch easy and entertaining. With so many bingeable hit TV shows available on Shomi, the quiz card is a fun way to help our customers decide what to watch first."

Shomi is a joint venture of Rogers Communications and Shaw Communications.

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