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New president at Siren Communications

Siren Communications of Toronto has appointed Candice Best to the newly-created position of president. She has been working for the agency as a consultant since May. Best previously operated her own firm called Best PR Boutique. Prior to that, she was a partner at McCain Best Communications. She has also been manager of media relations at Bell Canada, a media relations specialist at Ernst & Younge, a communications manager at CIBC and a communications specialist at Microcell.

"Tourism numbers are up and forecasts are optimistic across the board," said Ann Layton, founder and CEO of Siren Communications. "The addition of a seasoned public relations professional of Candice Best's calibre will support our growth at this exciting time. We intend to remain the agency of choice for clients wishing to communicate with the Canadian luxury traveller. We are seeing an increasing appetite for innovative partnerships that combine elements of PR, marketing and digital strategy. In her new role as president, Candice will be spearheading the creation of these strategic alliances as well as supporting media campaigns."

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