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Jean Machine introduces new branding

Toronto-based clothing retailer Jean Machine has undertaken a rebranding initiative. The new branding encompasses the company's 36 stores in Ontario and its online presence. The rebranding was developed by Good Eggs & Co. in association with fashion editor Susie Sheffman. It includes a new website at <http://www.jeanmachine.com> and a marketing campaign called "Fall Back in Love" in support of the chain's fall and winter product line.

"The look and feel of Jean Machine has been revamped, but our commitment to quality apparel and exceptional customer service continues to be the foundation of our business," said Jason Perlman, marketing director at Jean Machine. "We're looking forward to another 30 years of being the trustworthy retailer that shoppers know and love."

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