Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Awards: Canadian Marketing Association

The Canadian Marketing Association conducted its 44th annual Awards Gala on Dec. 5. The Marketer of the Year award went to Dominic Mercuri, chief marketing officer of TD Bank Group. The association's Best of the Best award was given to Ubisoft and Publicis Montreal for their "Watchdogs Live" campaign." This campaign also won gold awards in the Advertising, Consumer Engagement, Direct Engagement, Digital and Integrated categories.

In the Advertising category, gold awards were given to Mazda Canada and JWT Canada, Strategic Milk Alliance and DDB Canada, Maple Leaf Sports & Entertainment and Sid Lee, Intact Insurance and Cossette, the Tourette Syndrome Foundation of Canada and Saatchi & Saatchi Canada, as well as Canadian Tire and Cleansheet Communications.

In the Community Engagement category, gold awards were given to Canadian Tire and North Strategic, La Carnita and OneMethod, Cara Operations and BBDO Toronto, Expedia.ca and Grip, as well as TD Bank Group and Diamond Integrated Marketing.

In the Direct Engagement category, gold awards were given to Yellow Pages and Leo Burnett, Royal Bank of Canada and Magnet Engagement Group, the Heart and Stroke Foundation of Canada and Ogilvy & Mather, as well as Ivanhoe Cambridge and John St.

In the Digital category, gold awards went to Volkswagen Canada and Red Urban, John St., WestJet Airlines and Studio M, the Tourette Syndrome Foundation of Canada and Saatchi & Saatchi Canada, as well as Ikea and Leo Burnett.

In the Experiential Media category, gold awards went to Mazda Canada and JWT Canada, Labatt Breweries and Anomaly, GSK and Grey, WestJet and Studio M, the Tourette Syndrome Foundation and Saatchi & Saatchi Canada, as well as Tim Hortons and Ogilvy & Mather.

In the Integrated category, gold awards went to Volkswagen and Red Urban, Cara Operations and BBDO, Visa Canada and BBDO, the Tourette Syndrome Foundation and Saatchi & Saatchi, as well as Ikea and Leo Burnett.

In the Pro Bono category, gold awards went to the Tourette Syndrome Foundation and Saatchi & Saatchi, Aeroplan and Cossette, as well as Tim Hortons and OgilvyOne Worldwide.

Student awards were given to Mohawk College and George Brown College.

« Back Next »

Related stories Comments