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Scribble Technologies debuts new software

Toronto-based Scribble Technologies has introduced a new software product called ScribbleLive Social Discovery that specializes in data analysis for content marketing campaigns. According to the company, the program makes use of social media data and natural language processing to identify topics and provide recommendations for content optimization.

"ScribbleLive's new Social Discovery module simplifies content marketing for any user," said Scribble CEO Vince Mifsud. "This feature is the first big data offering launched by Scribble. Ee believe this is the start of more deep-analytics driven insight functionality that Scribble will have in the future. The software is built to engage an audience, drive conversions and prove returns from content driven marketing investments."

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