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Grand & Toy undertakes rebranding

Toronto-based office supply retailer Grand & Toy has undertaken a rebranding initiative. The new branding is intended to convey the company's Canadian heritage, as well as its electronic commerce services, product selection, resources and scale. The new branding includes an updated look and feel that will be incorporated into the company's communication materials and its website.

"Grand & Toy has proudly served Canadian customers since 1882 and has earned a legacy built on trust and experience that businesses big and small have come to depend on," said Simon Finch, general manager of Grand & Toy. "Over the years the company has had a history of bringing innovative workplace solutions and sustainable business practices to market. Building on the 132-year-old legacy will only help the brand resonate further with our customers in Canada."

Grand & Toy is a subsidiary of Office Depot.

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