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Astral Out-of-Home buys Strategic Outdoor

Astral Out-of-Home has acquired Strategic Outdoor of Toronto. Strategic Outdoor operates 28 mural locations in the city. The murals are located in various parts of Toronto, including the entertainment district, the financial district, the Danforth, Queen Street West, Uptown, The Annex and Yorkville. The purchase gives Astral a total of 32 mural locations in downtown Toronto.

"Astral Out-of-Home is focused on continued growth, and this announcement comes on the heels of our launch of 40 new digital transit shelters in downtown Toronto last month," said Luc Quétel, president of Astral Out-of-Home. "Now we continue our commitment to large format out-of-home advertising with the purchase of Strategic Outdoor, a company committed to service and strong business values."

Astral Out-of-Home is a division of Bell Media.

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