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Country Style hires Tag Franchise

Coffee chain Country Style has retained Tag Franchise of Toronto to undertake a branding initiative. The agency will develop new branding for the chain, to roll-out in the second quarter of next year. Country Style is a division of MTY Food Group. It consists of approximately 400 locations in Ontario, Atlantic Canada and western Canada.

"Country Style is pleased to have engaged the creative services of Tag Franchise to assist with a refresh of our brand," said Peter Keating, brand vice-president for Country Style at MTY. "We have been impressed with the work Tag has executed for other brands in the MTY family and we look forward to seeing what strategic new ideas they can bring to the table."

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