Johnsonville Sausage hires Braque
Wisconsin-based food company Johnsonville Sausage has retained Braque of Montreal to promote its line of products in Canada. The agency will focus on Quebec in particular, where the brand has recently launched. According to the company, Braque's experience with food communications and promotion were key elements in the hiring decision. Braque will work in association with Johnsonville's international marketing staff on a series of promotional and branding campaigns over the next several months.