Advertising Standards Canada readies new campaign
Advertising Standards Canada of Toronto is preparing to begin a campaign of public service announcements called "Truth in Advertising Matters." Developed by Anderson DDB, the national campaign will start in early 2015. It will consist of print, broadcast, out-of-home and digital advertising in English and French. The creative is intended to raise public awareness of the industry's commitment to standards for "truthful, fair and accurate" advertising. The executions depict various unusual forms of creative expression, along with the tagline, "Creativity is subjective. but the truth isn't." The ads will run for several months on space donated by media companies.
"Developing the right strategy to convey the concept of standards in advertising in a way that resonates with Canadians was both challenging and rewarding," said Kevin Brady, president of Anderson DDB. "The ASC stands for truth in advertising, and so does the industry. We wanted to reassure Canadians that the ad industry is truthful, and do so in a creative and humorous manner."