L'Oreal Paris promotes Men Expert
Montreal-based cosmetics company L'Oréal Paris has begun a promotion for its Men Expert line of skincare and haircare products for men. The promotion, called "22 Random Facts," consists of a series of online videos tied to the brand's sponsorship of the National Hockey League and the NHL Players' Association. The videos are being hosted at <http://www.menexpert.ca> and feature professional hockey players Joffrey Lupul, Alexandre Burrows, and Brendan Gallagher revealing previously unknown facts about themselves. In addition, a compilation video from the series is running on NHL.com and YouTube.com. The videos are being supported with social media activities.
"We have created this humorous, original content combining men's passions for hockey and entertaining online videos to highlight Men Expert's position as the NHL and NHLPA's official skincare and haircare brand, as well as the go-to grooming brand for men," said Amelie Fortier-Cyr, brand director for L'Oréal Paris Men Expert. "From favourite midnight snack to what music they play in the locker room, Joffrey, Alexandre and Brendan are not only sharp on the ice, they are just as quick on camera. They have answered every possible question without hesitation."