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ChangeIt conducts rebranding effort

ChangeIt, a company based in Waterloo, ON and specializing in automated charitable donations, recently undertook a branding initiative developed by Fuse Marketing Group of Toronto. The company's system allows consumers to direct small incremental donations to charities of their choice each time they make a purchase with a credit card, debit card or mobile payment system. The new branding makes use of the tagline, "Small change. Big Difference." The assignment also includes the creation of a new visual identity that focuses on the elimination of lump-sum donations. The agency's work also includes a launch event, social media activities, online videos and print ads, as well as a collection of promotional materials that participating charities can customize for their own causes.

"The opportunity to work with an agency that understood the ChangeIt vision was central to our decision to work with Fuse," said Mike Kitchen, CEO of ChangeIt. "With the success of our charitable partners in mind, Fuse took our platform to the next level by recognizing what a significant role ChangeIt can play in the future of charitable giving. Our crowdfunding platform gives the control back to the consumer and our new brand identity really educates consumers on the power of their small donations."

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