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Alzheimer Society of Canada begins awareness campaign

The Toronto-based Alzheimer Society of Canada has begun a new awareness campaign aimed at women called "The 72%." The national campaign, timed to coincide with the start of the organization's Alzheimer Awareness month, focuses on the fact that 72% of Canadians with the disease are women. The effort is intended to inform women over the age of 40 about the warning signs of the disease and the assistance offered by the society. The campaign includes a public service announcement, a new website at <http://www.alzheimer.ca/the72percent>, and social media elements conducted via Facebook and Twitter.

"With this campaign, we're making Alzheimer's disease a women's issue," said Mimi Lowi-Young, CEO of the Alzheimer Society of Canada. "Women lead busy, hectic lives, often paying the price with their own health and well-being. We're asking them to invest time in understanding the warning signs. Whether they're concerned about getting Alzheimer's, have just been diagnosed or are a caregiver, we want women to reach out to their local Alzheimer Society. We can support them throughout the disease."

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