Cieslok Media launches Engage Mobile
Toronto-based out-of-home media company Cieslok Media has launched a new subsidiary called Engage Mobile that will specialize in mobile advertising media. Its services will include mobile campaign strategy development, research, demographic analysis and measurement. Engage Mobile will be headed by director of mobile media Mike Blanchard, previously director of national sales at Cieslok Media.
"The move to departmentalize and create a subsidiary brand for our mobile products is not only based on our success in the mobile spectrum thus far, but also aligns with our 2015 plans to keep technology at the forefront of what we do, in both our OOH offerings and mobile," said Jörg Cieslok, president and CEO of Cieslok Media.