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Tim Hortons breaks More Good to Love campaign

Tim Hortons has begun a new advertising campaign called "More Good to Love" in support of its "Balanced Options" nutrition program. The effort includes in-store signage accompanied by print and out-of-home ads focusing on nine menu items that can "contribute to living a balanced lifestyle," according to the company. The campaign will include the participation of hockey player Hayley Wickenheiser and basketball player Tristan Thompson. The company has also created a website-based calculator that allows consumers to specify a collection of menu items and see the attendant nutritional information.

"As one of North America's largest restaurant chains, we have a responsibility to provide our guests with balanced menu options and to provide comprehensive nutritional information for all of the choices available," said Tammy Martin, senior vice-president of Tim Hortons. "We believe balance is an important part of living well. Eating well and sometimes treating yourself go hand-in-hand in a balanced lifestyle. For more than 15 years, we have made nutrition information available to our guests in-restaurant and more recently, online. Now we've brought all of the information about our Balanced Options platform together on our websites making it easier than ever to find the menu items that meet our guests' varied needs."

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