Go RVing Canada conducts The Wildhood campaign
Toronto-based Go RVing Canada has begun a new marketing campaign that encourages consumers to remember their childhood sense of adventure and "tap into their natural born camper." The campaign, called "The Wildhood," was developed by Dougserge&Partners of Toronto. It is also intended to encourage Canadian consumers to consider the adventurous possibilities of a recreational vehicle.
The campaign consists of 30-second radio commercials in English and French, to be joined by a national 30-second television commerical in March. In addition, a 60-second online video has been posted at GoRVing.ca. Broadcast media buying was conducted by Starcom MediaVest Group. Web design was handled by Level. Public relations, social media activities and digital media buying are being manages by Edelman.
"Creatively, we wanted to capture how RVing provides that sense of freedom we have lost as adults, and the most powerful way to deliver this is to remind Canadians that this need is even stronger in our children," said Denise Rossetto, a partner at the agency. "Our children not only crave this freedom, they need it. Go RVing Canada is a brand that lives up to this promise."