Survey: Most trusted brands in Canada
The Reader's Digest Association Canada has released the results of its seventh annual "Most Trusted Brand" study, which surveys Canadian confidence in various brand names. The survey was conducted for Reader's Digest by Ipsos Reid. The online survey included approximately 4,000 Canadian consumers, who were each asked to name the brand they trusted the most in various categories.
According to the results, the most trusted brands in Canada include airline Air Canada, bank TD Canada Trust, water bottler Nestlé, coffee maker Keurig, coffee retailer Tim Hortons, cough syrup Buckley's, home improvement retailer Home Depot, drug store Shopper's Drug Mart, fast food chain McDonald's, sweetener Splenda and diet program Weight Watchers.
The publisher has also instituted a new category for brands that have been called most trusted for at least five consecutive years. These include automaker Toyota, insurance company Sun Life Financial, pet food Iams, sunscreen Coppertone, vitamin brand Jamieson, snack bar brand Quaker, yogurt brand Yoplait and toothpaste Sensodyne.
"The annual Reader's Digest Most Trusted Brand survey reaffirms that trust, as well as cost and product quality factor into Canadians' brand affinity and loyalty," said Erin Schnarr, director of integrated sales and marketing solutions at Reader's Digest. "Trust plays a key role in consumer purchasing decisions and it can tip the scale favourably toward a particular brand."