Carnivore Club conducts online campaign
Carnivore Club, a subscription-based monthly meat delivery service, has begun an online promotion called "F-Up Insurance." Developed by Bensimon Byrne of Toronto, the effort consists of an online video and a website at <http://www.f-upinsurance.com>. Both depict the service as a form of "pre-emptive forgiveness," to be given as a gift in advance of future mistakes. The creative presents the service as an alternative to flowers, chocolates or jewelery.