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Carnivore Club conducts online campaign

Carnivore Club, a subscription-based monthly meat delivery service, has begun an online promotion called "F-Up Insurance." Developed by Bensimon Byrne of Toronto, the effort consists of an online video and a website at <>. Both depict the service as a form of "pre-emptive forgiveness," to be given as a gift in advance of future mistakes. The creative presents the service as an alternative to flowers, chocolates or jewelery.

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