Starbucks prepares Valentine's Day promotion
Starbucks Coffee Canada will conduct a Valentine's Day promotion on Feb. 13 called the "World's Largest Starbucks Date." On that day, participating Starbucks locations will offer a selection of menu items intended for pairs of people. Additional in-store elements will include special music playlists and props for couples to include in photographs. The promotion will also include social media activities.
"We've always believed that our role is bigger than coffee," said Richard Burjaw, vice-president of marketing at Starbucks Canada. "It's about recognizing and celebrating the moments in our lives that take place over a cup of coffee and the role our stores can play in helping to connect people and create a sense of community."