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University of Toronto retains Stephen Thomas

The University of Toronto has hired Stephen Thomas of Toronto to develop direct response strategy and campaigns for its annual fundraising initiatives. The 18-month assignment includes campaigns for all of the university's divisions and faculties under the umbrella brand, "Boundless: The Campaign for the University of Toronto." Stephen Thomas won the account in a competitive review, based on the work is has done for the university's fundraising efforts over the past four years.

The first initiative the agency will work on will be a spring campaign encompassing print, telemarketing and email elements. Further campaigns will take place from the fall of 2015 through June 2016.

"ST understands the complexities of our ever-evolving annual giving program," said Heather Ullman, executive director of leadership and annual giving at the University of Toronto. "Their fundraising expertise, creativity and focus on client service and flawless execution made us feel confident there was no better partner to help us bring our brand to life through multiple channels, and to continue building on the success of our annual giving program."

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