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Bell Media breaks campaign for original productions

Bell Media began a new promotional campaign for its original Canadian productions yesterday. The campaign broke during the CTV broadcast of Super Bowl XLIX. The campaign features commercials for CTV television series including Masterchef Canada, Saving Hope and Motive, as well as Space programs Bitten and Orphan Black, Bravo series 19-2 and Discovery series Airshow. Bell Media also released two commercials for online discussion site Hubub. The initiative was developed in-house by the Bell Media Creative Agency.

"With so many eyes on a ratings powerhouse like the Super Bowl, it's the best opportunity of the broadcast year to showcase our original independent productions to Canadians," said Phil King, president of sports and entertainment programming at CTV. "A mix of dynamic and creative promos, all produced in-house, will engage viewers with an entertaining array of spots designed to increase audiences for these original series."

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