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Intact Insurance begins school bus campaign
Intact Insurance of Montreal has begun a school bus safety awareness campaign in Quebec. The campaign, called "Did You See Me," will run until Feb. 13. It consists of television and radio commercials, as well as posters in public places, schools, driving schools and government buildings. These are accompanied by educational materials for teachers and a flyer for children to take home to their parents. The creative reminds people about safe driving and safe walking around school buses and in school zones.