Grocery Foundation conducts Toonies for Tummies campaign
Toronto-based not-for-profit organization The Grocery Foundation has released an online video as part of its annual "Toonies for Tummies" fundraising campaign. The initiative works to raise funds for breakfast and nutrition programs for children in Ontario and Atlantic Canada. The 60-second video, developed by Fifth Story, depicts children answering the question, "What would you do with a Toonie?" The video will be promoted with online media. It will also air on local television stations in Ontario and Atlantic Canada until mid-February. The campaign also includes public relations and media relations by Breakthrough Communication, as well as social media activities.