WestJet releases Valentine's Day video
Calgary-based airline WestJet has released an online video, timed to coincide with Valentine's Day, to promote a special offer on flights to Barbados. The seven-minute video depicts the airline flying two Toronto-area couples to Barbados for surprise marriage proposals. WestJet developed the promotion in association with Michael Hill Jeweller and the Barbados Tourism Authority.
"Both J.P. and Mike agreed, but of course they couldn't tell Stephanie and Heather that's why they were going to Barbados," said Corey Evans, manager of community investment, sponsorship and experiential marketing at WestJet. "The girls thought they were auditioning to appear in a new WestJet commercial that we were shooting in Barbados, and had no idea what was going to happen."